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Best Practices for Creating Eye-Catching Restaurant Signage

October 14, 2024 Business Signs

Your exterior sign is often what customers see first, and if it is well designed, it can catch people’s attention and draw them in. Today, there are lots of options for creating impressive restaurant signs. High-quality materials and modern technologies like backlit letters and LED displays can make your signage more impactful.  In this guide,...

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The Art of Backlit Brilliance: Reverse Channel Letters

September 19, 2024 Backlit

From the neon-lit streets of 1960s Las Vegas to today’s sleek urban landscapes, signage has always been the silent storyteller of business. But now, when attention spans are shorter than ever, how do you make your brand truly stand out? That’s where reverse channel letters come in. And trust us, these aren’t anything like your...

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Harnessing the Power of Visual Communication for Your Organization

May 6, 2021 Resources

Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design  — which is primarily focused on the creation of visual content — and communication design — which is concerned with the strategic development of messaging and...

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How Signage and Wayfinding Influences Traveling

May 6, 2021 Resources

One of the first things a person should do in unfamiliar territory is to look around for a sign to help orient themselves. Many cities use a type of signage called “wayfinding” to help people — specifically travelers and tourists — familiarize themselves and navigate through foreign areas.  When it comes to practical solutions for...

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McKissack and McKissack Relocates

June 2, 2014 Office Lobby Signs

It’s safe to say that architecture, construction, and engineering are predominantly male-dominated industries. So when there’s not only a woman owned organization but also a minority owned organization that specializes in all these fields, they’re going to stand out. It’s even cooler when they’re taking over these industries and making them their own! McKissack &...

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Univision Chicago Rebrands

May 20, 2014 Office Lobby Signs

Sometimes all a company needs is a brand new look, and nowhere is that more evident than the world of television. In an industry so dominated by appearances, coming out with a brand new “you” can help you stay relevant in the eyes of your viewers. Chicago-based Spanish language network Univision knew this when they...

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