From Concept to Creation: Your Guide to Retail Signage

To turn your store into a customer magnet, we need to talk signage – not the boring, forgettable kind, but the show-stopping, sales-boosting ones that’ll make your competitors green with envy.

At Impact Signs, we’ve been creating tried and tested storefronts for 30+ years, with our effective combination of exterior lighted signs, metal letters, and custom office lobby signs. So, when we say we know what works, we mean it. 

Benefits of effective retail store signage for your brand

What can great signage do for your brand? Well, here are some of the most important benefits:

1. Increased visibility

Exterior signs attract foot traffic and draw customers into your store. Illuminated options mean your brand remains visible 24/7, effectively turning your storefront into a constant marketing tool. When you increase your visibility, you are expanding your potential customer base and creating more opportunities for sales.

2. Customer conversion

Well-placed signs guide customers smoothly through their buying journey. They reduce purchase friction by clearly marking sections, highlighting promotions, and providing product information. 

3. Brand recognition

Consistent, high-quality signage reinforces your brand identity at every touchpoint. For instance, dimensional sign letters create memorable impressions that stick with customers.

Maintaining a cohesive look across all your signage, from exterior displays to in-store promotions, helps you build a strong, recognizable brand that customers trust and remember.

4. Sales increase

Targeted signage has a direct impact on your bottom line. However, creating eye-catching promotions that are also informative and drive revenue can be difficult. 

You need to use architectural-grade materials to make sure your signs look fresh and professional for years, maximizing your return on investment.

Making your brand stand out with exterior signs

Exterior signage serves as the first point of interaction – it’s not only a reflection of your brand but also an important driver in catching the attention of passersby. From backlit letters and lighted signs to dimensional sign letters, exterior signage comes in various forms designed to enhance visibility and make your business stand out.

When selecting exterior signage, think about:

• Visibility from various angles and distances.
• Weather resistance and durability.
• Illumination options for nighttime visibility.

At Impact Signs, our signs are constructed using strong materials such as precision-cut aluminum, cast bronze, and fabricated stainless steel, ensuring longevity and resistance to environmental factors. Our team specializes in creating custom exterior signage that captures attention with distinctive designs, maintains quality and appearance over time, and utilizes high-grade materials for a professional finish.

Interior signage: guiding customers and boosting sales

Once customers step inside your store, interior signs are vital. It points people in the right direction and develops an immersive brand experience that guides shoppers and influences their buying decisions.

Some examples of interior signage that can work for your business are:

• Eye-catching lobby signs that make a strong first impression.
• Clear wayfinding signs to help customers navigate your space effortlessly.
• Dimensional letters that add depth and personality to your branding.

Backlit signs that ensure your message stands out, even in dimly lit areas.

Well-designed interior signage also reinforces your brand identity at every turn, creating a cohesive shopping experience that can significantly impact purchasing decisions.

Best practices in retail sign creation

Creating effective retail signs is both an art and a science. Here are some key best practices to ensure your signage hits the mark:

Readability

Choose clear, legible fonts. Avoid overly decorative typefaces that can be hard to read quickly. The text should be large enough to read from a distance. A good rule of thumb is 1 inch of letter height for every 10 feet of viewing distance. Contrast is important. Dark text on a light background (or vice versa) is often most effective.

Visibility

Place signs where they’re easily seen, even in busy areas. Consider eye-level placement for maximum impact. Lighting is key, especially for exterior signs. Well-lit signs can attract attention day and night. Use colors strategically. Bright, warm colors like red and yellow can draw the eye, while cool colors like blue can create a calm atmosphere.

Brand alignment

Consistently use your brand colors, logos, and messaging across all signs. This repetition helps reinforce brand recognition and creates a cohesive look throughout your store. Your signage should reflect your brand personality, whether that’s playful, luxurious, or professional.

Layout

Keep it simple. Too much information can overwhelm customers. Use white space effectively to make your message stand out. Create a clear hierarchy of information. The most important message should be the largest and most prominent.

Effective signage is all about clear communication. With these tips and some guidance from a signage expert, you should be well on your way to create retail store signage that drives sales.

Custom signage solutions by Impact Signs

At Impact Signs, we’ve been transforming retail spaces since 1989 with our custom signage solutions. From attractive storefront signs to elegant bronze plaques, we create signage that suits your business.

We understand that each retail space is unique, which is why we tailor our solutions to fit your specific needs and goals. Plus, quality and durability are at the heart of what we do. Our signs are built to last, ensuring your investment continues to pay off year after year.

Ready to transform your retail space? Don’t let your business blend into the background. Contact Impact Signs today for a personalized consultation.