Standout Business Signs: Ideas and Inspirations

Why are unique signs important? Well, think about it this way: what’s the first thing you notice when you pass by a store? Yep, you guessed it – the sign! 

A good sign can tell you a lot about a business. It can show you what they sell, what they stand for, and even what kind of vibe they have. In other words, it’s like a mini introduction, a handshake, and a friendly hello all rolled into one.

Now, imagine this: you’re a business owner. You’ve got a great product, fantastic service, and a killer team. But there’s just one problem – nobody knows you’re there! 

Far too often, businesses blend into their surroundings, leading to missed opportunities and a lack of brand recognition. In this article, we’ll explore various options for creating attractive business signs that effectively communicate your brand’s message and values. From choosing the right materials and colors to incorporating unique design elements, we’ll provide you with valuable tips and inspiration to help you create the perfect sign. Let’s dive in!

Exploring business signage ideas 

At Impact Signs, we pride ourselves on offering a wide range of signs. Let’s take a closer look at some of the options.

1. Metal letter signs

Metal letters are timeless and perfect for both exterior and interior signs. They’re durable, stylish, and eye-catching, helping your business attract notice.

At Impact Signs, we offer a range of metal options to suit every need. These include:

• Aluminum
• Stainless steel
• Bronze
• Brass
• Corten steel
• Copper

Our metal letters are crafted with precision using a waterjet cutter, ensuring a flawless finish every time. Installation is effortless, thanks to our easy-to-use stud mounts and included template.

2. Acrylic letter signs

Looking to make a big impression without breaking the bank? Acrylic letters are a cost-effective solution for any business. These versatile letters offer the same polished look as metal letters but at a fraction of the cost, making them a budget-friendly option for businesses of all sizes.

But affordability doesn’t mean sacrificing durability. Impact Signs creates lightweight and durable acrylic letters, guaranteed for life against fading, chipping, or cracking. With various installation options available, you can easily create a floating effect to make your letters pop.

3. Illuminated signs

In a world where businesses are always looking for ways to get noticed, illuminated signs can help you stand apart at all times. 

There are lots of benefits to illuminated signs:

• They help you compete with other businesses by making you more visible.
• They work all day and night, so they’re always working for you. 
• They also help folks recognize your brand and remember you. 

At Impact Signs, we create high-quality, custom-lighted panel signs to make your business shine. Installation is easy with the included aluminum angle brackets.

However, it’s important to keep in mind that you’ll need an electrical junction behind the wall or in the ceiling above to power the low-voltage LEDs.

4. Backlit halo letter signs 

Unlike traditional panel signs, backlit halo letters are individual letters designed to pop out, creating a dramatic halo lighting effect that will catch the eye of passersby.

5. Monument signs

As you drive through the entrance of a large property, hotel, or shopping mall, the first thing that catches your eye is often a monument sign. Monument signs, placed at the entrance, serve as impressive landmarks that welcome visitors.

These architectural monuments are made of various materials, such as wood, foam, or metal, each offering its own unique charm and durability. These signs are great for business parks, corporate offices, schools, or places of worship.

6. Bronze plaques

Bronze plaques are ideal for conventional businesses that need formal signs, such as a law firm, or a government office building.

They are a great option for businesses looking for a traditional and established way to display their information. Bronze is a durable and long-lasting material that can withstand the elements, making it a practical choice for outdoor signage. Its natural, understated appearance allows it to blend seamlessly with any environment, ensuring that it does not become an eyesore. Bronze signs are also versatile and can be customized to fit the specific needs and branding of a business.

At Impact Signs, we have been creating durable bronze plaques for over 25 years. Many well-known businesses, builders, and designers across the country have trusted us to produce and install plaques for both indoor and outdoor use. Our plaques are crafted to stand the test of time, maintaining their quality appearance for years to come. 

7. Window decal

Window decals offer a simple yet impactful signage option right on your storefront window. They have several benefits, such as being very affordable, and highly customizable. They’re also a great option for pop-up shops or events as they can be easily removed without any damage to the surface underneath.

Best practices for designing business signs

When creating a unique business sign, it’s important to keep in mind the following:

1. Color: Choose colors that not only reflect your brand but are also clear and easy to read. Good contrast between colors is essential for visibility.
2. Logo: When choosing your business sign, consider how your existing logo will integrate. For outdoor signage, choose durable, high-contrast materials that highlight your logo clearly, even from a distance or in varying weather conditions. Indoors, prioritize signage options that complement your decor and brand aesthetics while ensuring your logo is visible and prominent in lower lighting.
3. Size: The sign should fit the location. The business name should be big enough to catch attention and any additional information should be appropriately sized.
4. Negative space: Don’t overcrowd your sign. Allow plenty of white space to ensure clarity and impact. A cluttered sign can be difficult to read and may fail to have the desired impact.
5. Material choice: Consider which materials will best suit your branding. Metal offers a sleek, modern look, while wood provides a more rustic feel. Choose materials that align with your branding.
6. Get feedback: Don’t make design decisions alone. Seek feedback from colleagues, friends, or even potential customers to ensure your sign resonates with your target audience.
7. Maintenance: Consider the maintenance requirements of your sign. Will it need regular cleaning or upkeep to keep it looking its best? Factor this into your design decisions to ensure longevity.
8. Lighting: Decide whether you want your sign to be lit and plan accordingly. Ensure there is a suitable power supply in place if lighting is desired, and consider the impact of lighting on visibility, especially at night.

Take your business to the next level with Impact Signs

Choosing the right signage can enhance your brand’s visibility and credibility, attracting more customers and setting yourself apart. Whether you’re a small boutique or a corporate office, the right sign can make a difference.

When choosing signage, consider a design that reflects your branding and suits the location. A sign that looks great for one business may be completely inappropriate for another.

Impact Signs is a leading maker of custom signs across the US and has the expertise and experience to create an eye-catching sign that represents your business. With over 21,000 sign projects completed, you can trust us to exceed your expectations.

Contact us now to discuss your business signage needs and take your brand to the next level!