Business Sign Investment: What to Expect

Think of your business sign as a silent salesperson, working around the clock to engage customers and build your brand recognition. High-quality signs stand out, catch the eye of potential customers, and convey the essence of your business at a glance.

Did you know? FedEx found that almost 76% of customers entered a store or business they had never interacted with before based only on its sign. That’s why investing in quality signage is important, even though it’s a significant financial commitment.

At Impact Signs, we understand the importance of first impressions. That’s why we offer a range of custom signs tailored to meet the unique needs of various businesses.

Factors that affect business sign costs

When planning to invest in a business, it’s important to understand the various factors that influence the cost:

• Size and height: Larger and taller signs require more materials and labor (additional support and construction efforts), which naturally increases the overall expense.
• Location and placement: There is a distinct difference between interior and exterior signs. Exterior signs typically require more durable materials to withstand weather conditions and special installation techniques, which add to the cost. 
• Material choice: Different materials come with varying price tags. Each material offers unique benefits, so it’s crucial to balance cost with the desired look and longevity of your sign.
• Design complexity: More intricate designs require additional labor and expertise, which can drive up costs. Customization options like unique shapes, branded colors, and detailed graphics add to the overall expense. 
• Lighting and electrical components: Lighted signs, including LED and backlit options, are more expensive than non-illuminated signs due to the need for electrical components and installation.
• Quantity of signs: If your business requires several signs, such as for different locations or purposes, it’s essential to plan for these costs. Discussing bulk order options with your sign provider can help manage expenses.
• Temporary vs. permanent signs: If your business needs signage for short-term events or promotions, temporary signs can be a cost-effective solution. 
• Installation costs: Professional installation ensures longevity and compliance with local regulations, but it comes with a cost. Installation can vary based on the sign’s size, location, and complexity. 
• Permits and regulations: Each locality has its own set of rules and requirements for exterior signage, and failing to comply can result in fines or the need to redo the installation.

Types of business signs and their average cost

Investing in the right type of business sign can significantly impact your brand’s visibility and customer engagement. Here’s a look at some popular types of business signs, their characteristics, average costs, and the custom options offered by Impact Signs.

1. Metal signs

Metal signs are known for their durability and aesthetic. Common types of metal signs include brass, bronze, stainless steel, Corten steel, aluminum, and copper. These signs are often used for their long-lasting quality and elegant appearance. They are ideal for both interior and exterior applications, including office signage, building directories, and memorial plaques.

Average costs:

• Aluminum signs: $800 – $1,500 (depending on size and customization)
• Brass signs: $1,500 – $2,500 (depending on finish and size)
• Stainless steel signs: $1,300 – $4,500 (depending on thickness and backlighting options)

At Impact Signs, we offer custom metal signs with various finishes and mounting options. Our architectural-grade cut metal letters are durable and come with a lifetime guarantee.

2. LED signs

LED signs are popular for their visibility and modern look. They are composed of light-emitting diodes that provide bright, energy-efficient illumination. These signs are highly effective in attracting attention, especially in low-light conditions, making them a great choice for businesses looking to enhance their visibility.

The average cost for LED channel letters ranges from $3,000 – $8,000+.

Our high-quality, exterior LED signs are designed to enhance brand visibility while being energy-efficient, offering potential cost savings over time.

3. Acrylic signs

Acrylic signs are lightweight, versatile, and offer a modern appearance. They are a cost-effective alternative to metal signs and are commonly used for interior signage, lobby signs, and office branding. Acrylic signs are durable, customizable, and provide a sleek, professional look.

Average costs:

• Small desk signs: $200 – $500
• Medium wall signs: $500 – $1,000
• Large custom signs: $1,000 – $2,500

Our custom acrylic signs come with various finishes, including glossy, matte, and frosted, as well as multiple mounting options such as standoffs, flush mounts, and hanging systems. They can be tailored to fit your specific branding needs!

4. Bronze plaques

Bronze plaques are known for their traditional feel and are commonly used in corporate offices, private health clinics, and other professional settings where a sophisticated sign is required. Bronze plaques convey a sense of permanence and prestige.

Average costs:

• Small plaques: $200 – $750
• Medium plaques: $1,000 – $2,500
• Large plaques: $2,500 – $5,000+

We also specialize in custom-cast bronze plaques with various finishes and mounting options. These plaques are designed to last a lifetime and add a touch of elegance to any setting.

5. Monument signs

Monument signs are large, freestanding signs typically used to mark the entrance to a business or development. They offer high visibility and make a strong impression. Monument signs are ideal for businesses looking to enhance their presence and guide customers to their location.

The average costs for these signs range from $5,000 – $20,000+.

Our custom monument signs are designed to meet specific business needs and enhance visibility. These signs are built to withstand the elements and provide a lasting impression.

6. Vinyl window signs

Vinyl window graphics are adhesive vinyl designs applied to glass surfaces. They are versatile and commonly used for storefronts, office windows, and vehicle windows. These graphics are cost-effective, easy to install and remove, and highly customizable.

Average costs:

• Small decals: $50 – $200
• Medium-sized graphics: $200 – $500
• Large window wraps: $500 – $2,000+

At Impact Signs, we offer custom vinyl window graphics with full-color printing capabilities, custom shapes and sizes, and long-term adhesives. Our vinyl graphics are perfect for enhancing your business’s visibility and adding a professional touch to your storefront.

Additional expenses to your sign

Design costs

Investing in professional design is essential for creating an impactful and visually appealing sign. Graphic design fees can vary, with typical hourly rates ranging from $50 to $150. A professional designer can help you create a sign that stands out and effectively communicates your brand message.

Also, If you don’t have a logo or are unhappy with your current branding, you might need to commission a new professional logo. Logo design costs can range from $1,000 to $5,000, but it’s worth it as well-designed logos are essential for brand recognition!

Installation costs

Structural engineering plans and drawings are important when making sure your sign is safe and compliant with local regulations. The costs for this can vary depending on the type of sign you choose. 

Additionally, when installing an LED sign, electrician costs can vary depending on the complexity of the installation. Typical charges include wiring, mounting, and ensuring the sign meets all electrical codes and safety standards. Proper electrical installation is crucial for the safe and efficient operation of your sign.

More complex signage, such as large pylon or monument signs, may require additional engineering work, which increases costs. Working with experienced engineers is essential to avoid potential issues and ensure the sign is structurally sound.

✨ Impact Signs works with a network of installers across the US, ensuring your sign is professionally installed no matter your location. Professional installation ensures longevity and compliance with local regulations, adding to the overall value of your investment.

Getting the most out of your business sign investment with Impact Signs

As Shabbir Moosabhoy, Founder of Impact Signs explains, “Evaluating the cost of signage against the potential customer reach is essential for determining the return on investment. High-quality, visible signage can lead to increased foot traffic and sales, making it a valuable investment for any business.”

At Impact Signs, we offer a wide range of business signs designed to meet various needs and preferences. We also offer numerous customization options, including unique shapes, branded colors, logos, and special features like lighting or digital displays. Our commitment to using high-quality materials and finishes, such as custom metal logo signs, brass signs, and architectural-grade cut metal letters, ensures that our signs not only look great but last!

Experience the difference high-quality, customized signs can make to your business. Contact Impact Signs for a consultation or quote today – our expertise and commitment to quality guarantee you get the best value for your investment!